This article and video will be the basis for an Indifference Curve /Budget Line analysis problem.
http://www.wibw.com/home/headlines/87466337.html
These articles will be the basis for a Supply and Demand Analysis/Elasticity problem.
Read these articles about Audi's in the 1980's.
Audi Case Set Template for Toyota's Troubles
And read about Toyotas current unintended accelration problem.